How to Run a Social Media CampaignMay 14th, 2014 by The JetSetter Team | Comments Off on How to Run a Social Media Campaign
Let’s face it –we live in the age of social media. If you, like Jason Hartman, operate from all sorts of locations, this type of marketing is extra important. For your internet business, it is essential. But, while you may consider yourself tech savvy, social media can make even the best of us feel like we don’t know what we’re doing.
First, make sure your social media profiles maintain a consistent voice. If an employee or multiple employees manage your social media profiles, be clear about the way you would like your business represented. Are you sarcastic/optimistic/informational? Get everyone to strike a similar tone so your customers feel more comfortable and intimate with your brand. At the same time, encourage a variety of people to contribute ideas for your social media campaigns.
Next, make sure you sign up for updates about how people are interacting with your business on social media. This will help you to make adjustments based on your observations. You can use this information to develop campaigns to get more “likes”, “retweets”, etc.
Make sure you’re interacting with your followers on social media. This can be as simple as liking their comment but can extend to addressing their concerns or promoting their blog or business. Responding to questions, concerns, or friendly interactions sends the message that your business cares about customers and will be prompt in providing service later on.
While you want to promote content, you should be somewhat selective about what you choose to share and how often you choose to share it. Consumers get overwhelmed when they’re inundated with photos, memes, and status updates, so choose carefully. Post regularly, but not constantly. Many programs even allow you schedule updates weeks in advance, which is perfect for busy people or those who are often traveling.
Finally, let social media connections happen somewhat organically. Gain followers at a slow and steady pace, and work to promote content and products that people will genuinely find interesting and worth promoting to their friends. Create memes that are interesting and visually appealing, videos that offer humor or inspiration, and otherwise meaningful interactions. Customers can tell when a business is being authentic, so do your best to act with consumer need in mind. (photo credit: ChrisL_AK via photopin cc)