Gaining a Reputation in International Business

January 9th, 2014 by The JetSetter Team | 2 Comments »

Slide1Because the rate of closure for international real estate investors is nearly twenty percentage points higher than that of domestic clients, many real estate investors and professionals are looking to global markets when the time has come to sell property. There’s also more money to be made in international real estate, which makes it an appealing option for many.

To attract more international investors, there are a few things you can do. First, get an in with the luxury real estate market. If you, like Jason Hartman, frequently travel for business, make sure you stop by the office of local luxury vendors. This might include jewelry stores, private bankers, or car dealerships. These people are influential in their communities amongst high earners, and their referrals may ensure your success.

Next, find out where your property or properties will create the most interest and focus your marketing there. People in certain climates or countries might prefer different things, so focusing your efforts is crucial. Once you have a potential client, find out everything you can about the person, their country, their business, etc. Your attention to detail will stand out and make you a stronger negotiator.

Once you’re negotiating a deal, become the expert on purchasing a property in the United States. Put them in contact with others who can help them, and consider making a guide to the area. Similarly, make sure that you’re also an expert on international markets, in case your clients have questions or concerns. They’ll often compare prices across the globe, so be ready with answers.

While you might not speak the language of your target market, make an attempt to learn key phrases so that you can begin building relationships and show interest. When you’re speaking your own language, be careful to avoid abbreviations, especially in real estate where there are so many. Things like BA for bathroom may make sense to you, but confuse others. Also, list measurements in both square feet and square meters.

Finally, be prepared to operate in accordance with a mobile world. This means optimizing your site for mobile use, quickly responding to emails, and being able to take phone calls at sometimes-odd hours.

This comprehensive approach to international investment opportunities will make you a businessperson capable of anything! Have you dealt in international business? Feel free to share your tips with us below.(http://www.flickr.com/photos/vpickering/9076749772/)

 

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